Creative Industries Network Workshops
The Creative Industry Network Workshops tackle industry-specific issues, including skills and talent development and how to be competitive in a global marketplace. These workshops aim to facilitate knowledge exchange, networking, peer-to-peer learning and collaboration between universities and industry to create a long term, sustainable community and platform of resources within the creative industries in South London.
Workshop 1: 1-to-1 Business diagnostic
The first workshop will act as an introduction to the programme and aims to support businesses to understand and effectively describe their business, business model, goals, needs, barriers, strengths and weaknesses. It will establish a tailored pathway to get the most from the Creative Industries Network programme and create a benchmark for business growth.
Workshop 2: Digital transformation in the cultural & creative industries
Facilitator: Professor Maria Chatzichristodoulou, Associate Dean, Research, Business & Innovation at Kingston University
The session will provide a brief overview of how digital technologies are challenging traditional audience engagement and content consumption models in different parts of the creative industries – disrupting business models in the sector.
The workshop will look at case studies of different creative organisations who have used digital technologies to their advantage, in order to raise their profile, reach out to a wider audience base, diversify income streams and increase revenue. It will then challenge participants to reflect on how their companies /organisations might be able to make use of digital technologies for their own benefit, and the benefit of their wider communities.
Workshop 3: Maintaining motivation and building resilience
Facilitator: Professor Alison Baverstock, Professor of Publishing, Kingston University
The workshop will offer a structured approach to thinking about maintaining motivation and building resilience. Delegates will consider how to develop a mentality that supports business resilience, how to spot opportunities for developing, supporting and sustaining business resilience, and develop an action plan.
Delegates will gain practical skills, structures for thinking and important considerations for the future including, understanding the resources needed (time, money, collaborators, premises) and how to spot opportunities that complement practice.
Workshop 4: Strategic planning and development using the Business Model Canvas
Facilitator: Sahar Mansoori Zangir, Business Development Manager and Lecturer in Innovation, Kingston Business School
● Identify and communicate the key elements of a business model.
● Unpack and share what and why a business does what it does (value proposition) and ensure it stays at the heart of building the business.
● Help look for alternative approaches and improvements to the company’s offer while staying true to its value proposition.
● Develop or review the business’s operating model for a more sustainable future.
● Develop a shared language for strategy and innovation by creating a visual of all building blocks of a business.
● Understand and visualize competitors’ business models.
Workshop 5: Policy making – Sustainability of the Small and Medium-sized Enterprise (SME)
Facilitator: Azadeh Fatehrad, Senior Lecturer in Design Enterprise at Kingston University
The session will focus on ways in which national and local policy can impact and/or support businesses and explore how the interconnections between different entities could be enhanced, expanded or improved. As part of the session the role of community is also referenced and explored. The 90 minute workshop includes two external speakers (TBC) followed by interactive tasks and discussion.
Workshop 6: Introduction to bid writing and business storytelling
Facilitators: Meg Jensen, Professor, English Literature and Creative Writing at Kingston University & Kate Scott, School Director of Research, Business and Innovation, Design School, Kingston School of Art at Kingston University
In this session delegates will gain an understanding of the importance of storytelling. Every pitch for business is a bid which needs to tell your company’s story, and a clear story defines what start-up investors will think about your company as a prospect for investment. There are strict rules, codes and conventions to the professional writing of bids, proposals, tenders and pitches that need to be followed. This workshop will introduce you to those rules and to the role of story-telling in the development of your creative business and the role it plays in attracting potential investment through government, trust/foundation and High Net Worth Individuals.
Workshop 7: TBC
Workshop 8: Post-support session
This session is designed to recap on learnings from the Creative Industries Network Workshop programme and gauge progress against benchmarks from the 1-to-1 diagnostic form. At the end of this session businesses will have developed a tailored plan of action, reviewed the success of the programme and received relevant signposting to further support.
Join our network and showcase event
Join us at the award-winning Town House building on Kingston University campus on 3rd October 1600-18:30 to meet with Kingston School of Art academics and staff, sample their work, and get a taste of the training and support you can expect to receive from joining this network and participating in the programme.